Gusto
Bold and unique mints to keep your breath fresh and your life exciting
Branding
Packaging Design
A brand of breath mints looking to expand the possibilities of flavors, Gusto's funky branding is a reflection of its funky flavors. The free flowing nature of both the logo type and the supporting patterns mirror the way the mints fall out of the container to be consumed. Each flavor contains three specific patterns that reflect the flavor, allowing not only for a more bold design, but easier identification.
In an effort to reduce waste, I wanted the primary form of this product to be cherished and reused by consumers. So, the design of the mint container was created with convenience in mind. It's compact size and thin nature allows it to fit in any pocket, while the grooves on the sides allow for a better grip on the container. The opening at the top is also easily slid open with the thumb, allowing the consumer to both hold and open it with one hand, so they can easily shake the mints onto their other hand.
To make this container truly reusable, the back side of the container contains a panel that can open and close, allowing for the mints to be refilled when they run out. The windows in each container are also placed near the top and bottom to allow the consumer to roughly gage how many mints are left.
The second form of this product are the refill pouches, which follows a similar wavy shape. Each pouch is resealable as it holds the equivalent of 5 containers of mints. They are also to be made out of recycled cotton paper which is more durable than regular paper and uses less water and energy. This paper is then meant to be coated with water based coatings, which are more biodegradable compared to plastic coatings.
Out of the Closet and Into the Light
'At Zero' Tour
Work and Website made by
Caden Chang 2026