'At Zero' Tour
Creating a cohesive tour brand in an effort to promote an up and coming indie music duo
Motion
Branding
Dream, Ivory, an up and coming indie pop duo, are going on tour! And in order to gain new fans, the way they're reached must be expanded and in a more interesting way. The promotion of the duo's 'At Zero' tour is the perfect way to make them stand out. Aside from interesting promotion, an established and recognizable brand not only helps create a more cohesive tour experience, but would also makes them more recognizable, therefore giving them more exposure.
One of the first forms of promotion, is the billboard truck. Trucks would be placed in cities where the tour will be going, while the video above plays. Every song from their album will continue to blast from the truck, as a way to catch people's attention and pique their interest.
Similar to the billboard truck, corresponding flyers will be put up in cities advertising the specific show that is scheduled there. People will be able to scan them and be given another preview of their music, in hopes to attract new listeners and attendees.
Shifting to the tour itself, I created merch to increase the visibility of the tour, and the duo themselves. A variety of designs utilizing the branding of the tour were created along with an informational video. Often times, it seems like there is barely any information on the selection and pricing of tour merch that artists will have, causing people to look second hand at fan videos and posts. By creating an official one, this directs all the attention and internet traffic directly to the duo, increasing their exposure.
It wouldn't make sense to brand the whole tour if the actual concert itself didn't follow the same visual style, so a sample of what the stage visualizer would look like was created. This is meant to be the start of the show, with flashing lights and fast pace visuals to match the music and hype the crowd up.
Gusto
Bido
Work and Website made by
Caden Chang 2026