Bido
Promoting sexual health and education to a modern audience
Branding
Kiosk Design
Packaging Design
And in 2020, young people made up more than half of these new cases. Although we live in the 21st century, sexual education and access to items promoting sexual health are often neglected. Bido, playing off the word, libido, is a brand that seeks to not only promote sexual health and safety, but to also challenge the negative stigma and shame around it.
Sexuality is fluid and so are the letters in Bido’s logo mark. The connectedness of the letters are also representative of the ways in which things collide and pull apart whilst intimate, with the roundness of the forms contributing to its fluid nature.
Sex is many different things to many different people. This infinite range of definitions cannot purely be expressed by the logo, or a limited palette of colors. Instead, images representing these experiences provide the backdrop for the brand's visual language. This imagery also leaves a little room for ambiguity on the packaging, helping to ease the anxieties of customers. Interacting with these images contain shapes that are an extension of the logo mark. Utilizing the forms of the negative space, the pill shapes and circles are given the same fluid effect and joined together.
This point of purchase kiosk was made as a way to make the brand more accessible. In this space, people can purchase both condoms and lube, which are displayed on the two shelves. However, the main structure is the largest one, containing a vending machine type stand where people will be able to order other products that they may want more privacy purchasing. On the other side of this structure, there are three free informational pamphlets that emphasize the brand's values and seek to educate the public on them.
With such a flexible branding, I relied on the brand's consistent use of fluid shapes to create this kiosk, making them functional and dimensional. Utilizing the same shapes, are clear decals that populate the main structure as well as the floor. Light was also utilized within the kiosk, making up not only its signs, but the shelves as well. The use of light helps give a more clean and friendly feeling to the area, while also adding dimension where the color of the kiosk may feel a bit repetitive.
At the top of the two shelves are free samples of both the condoms and the lube. Accessibility was an important aspect of the brand, so giving people the option to pick up a couple of these items at no extra cost was a no brainer.
'At Zero' Tour
HIDING IN PLAIIN SIGHT
Work and Website made by
Caden Chang 2026