HIDING IN PLAIIN SIGHT
Visualizing an emerging technology that visualizes the world around us
Branding
3D Installation
Motion
No, that is not a typo
HIDING IN PLAIIN SIGHT is a conference centered around an emerging technology called Ambient Invisible Intelligence (AII). Utilizing tiny sensor tags to seamlessly blend into a variety of environments, AII acts as another set of eyes to track important data in order to make people's lives safer and more efficient.
Eye patterns are heavily present throughout the branding of this conference, acting as a visual reference to the function of the sensors. Tag shapes are also placed within the abstracted figures to emphasize the technological aspect and its interaction with human lives.
Following the theme of "hiding in plain sight", majority of the conference sign that greets attendees, is made out of glass. Decals containing the same eye pattern define the almost invisible figures and gives it the vibrant color that's used throughout the branding.
The Medium is the Massage
Work and Website made by
Caden Chang 2026